Food cost and recipe costing, made simple

Calculate the ingredient cost and margin of every dish.

Enter your purchase prices and quantities. Toby calculates each recipe’s ingredient cost, margin and minimum price for your target in seconds.

Calculate my marginFree · instant result · no data sent to Toby
Alexandre Colas, founder of TobyAlexandre Colas · founder of TobyBuilt from more than 10 years of hands-on experience, directing 2 food courts and managing margins across more than 50 restaurants.
Choose your country
Try it in your world
Your turnChange the sale price
Live calculationMargherita pizza
1 / 1
  1. 1Ingredients
  2. 2Recipe
  3. 3Test the price
Your sale priceBefore tax
$14.30
$8.80$33.00+
Target 75 %Target reached
Ingredient cost$2.78
Sale price$14.30
Margin80.6 %

Margin$11.52

Test a price. See the margin. Decide.

Results update instantly whenever a price changesNo spreadsheet to buildNo company setupNo training required
Start with no commitment

One useful calculation. Then only what you need.

Toby gives you value before asking for an account. Then you choose whether to save your data for free or use it in operations with Pro.

01 · UnderstandNo account

Calculate a recipe now.

Enter your ingredients and get ingredient cost, margin, food cost and the minimum price for your target.

Calculate my margin
02 · SaveToby Free · for good

Keep costs and margins up to date.

Costs, recipes, combos, margins and minimum price, with no artificial limit. When a purchase price changes, the recipes using it follow.

03 · Take actionToby Pro · when you are ready

Reuse the same data in day-to-day operations.

Plan production, organise supplier orders and save valued inventory counts with their history.

€12.90 / month, tax included14-day free trial, no card required
Understand before deciding

The three checks behind a sound menu price.

Short answers, verified examples and the calculator to test your own figures immediately.

Toby Pro · take action

Your recipes become the starting point.

Toby already knows your ingredients, packaging and costs. Pro reuses the same data to prepare a service, organise purchases and value an inventory count.

01
Optional planning

Production

Enter the recipes and servings you plan to make: Toby calculates what you need to prepare.

Next serviceTo do

To produce

Margherita pizza30

Ingredients needed

Mozzarella4.5 kg
Dough ball8.4 kg
Tomato sauce2.7 kg
02
Always independent

Supplier orders

Enter what you need by supplier, directly or with suggestions from a production plan.

Supplier

Foodservice wholesaler

Total excl. tax$16.06
IngredientPackagingPackage price excl. taxQuantity
Dough ballPack · 1 × 1 kg$4.181
Tomato saucePack · 1 × 1 kg$2.861
MozzarellaPack · 1 × 1 kg$9.021
03
Point-in-time snapshot

Valued inventory

Count what is actually on hand and know its value at that moment.

Quantities on hand

Value excl. tax$16.06
IngredientPackagingPackage price excl. taxCounted quantity
Dough ballPack · 1 × 1 kg$4.181
Tomato saucePack · 1 × 1 kg$2.861
MozzarellaPack · 1 × 1 kg$9.021
Toby Pro€12.90 / month, tax included

Production, Orders, Inventory and operational history. A 14-day free trial, no card required, only when you are ready.

Create my free workspace
Personality, after the essentials

The same product. Six visual styles.

Choose the style that feels like yours. Features and calculation rules never change.

01

Coffee

02

Italian

03

America

04

Fresh

05

Urban

06

Classic

One recipe. A few minutes. One decision.

Start by understanding your margin.

The calculator is immediate. A free account is only needed to save and update your data.